Meet Artist Gerald Reis 

The relationship between artist Gerald Reis and the Anderson Valley Winegrowers Association (AVWA) began with the 2007 Pinot Noir Festival and 2019 marks the thirteenth year having Gerald as the festival’s resident artist. Gerald has also created artwork for eleven of the AVWAs Alsatian and White Wine Festivals.  

Gerald’s festival artwork has been influenced by early 20th century European travel and beverage posters. He is inspired by the bold symbolism and typographic emphasis of work by French poster artist A.M. Cassandre, Italian futurist Fortunato Depero, and the American illustrator Will Bradley. Early in his career he was influenced by legendary designers Gordon Ashby, alumnus of the design office of Charles and Ray Eames, as well as landscape architect, designer, and teacher, Lawrence Halprin.

Mixing art and wine has been natural for Gerald. Prior to designing artwork for the Anderson Valley’s annual festivals Gerald designed wine labels for Balo, Bells Echo, Foursight, Old Chatham Ranch, Simoncini, and Weir Family, building long-standing friendships in the process. He also designed the road signs for the Yorkville Highlands appellation and helped with promotional posters for this neighboring appellations’ wine festivals. He has painted barrel ends for The Mendocino Winegrowers live auction fundraiser, held at the Fetzer Valley Oaks in Hopland, and is a known and loved artist within Mendocino County.  

Gerald loves the Pinot Fest because, aside from tasting excellent Pinot Noirs, he is able to interact with wine and art enthusiasts, many “regulars” who have been attending the Pinot Festival and collecting the commemorative posters for many years. Gerald and his partner called the Anderson Valley home for sixteen years and now live in Portland, Oregon. Returning annually to the valley and visiting with the broader wine community is a high point for Gerald. Aside from the two wine festivals, Gerald’s favorite events include the Yorkville Ice Cream Social on Labor Day and the Boonville Fair in September, which is a unique gathering that celebrates the local heritage.

Find Gerald in a dedicated auction tent beneath the redwoods this May where he will auction off the (very large) original artwork of this years’ event poster! All proceeds benefit local charity organizations.

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